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Setting the Price

The price is the first thing buyers notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Several factors will contribute to your final decision. First, you should compare your house to others that are in the market. If you use an agent, he/she will provide you with a CMA (Comparative Market Analysis). The CMA will reflect the following:

  • houses in your price range and area that were sold within the last half-year
  • asking and selling prices of houses
  • current inventory of houses on the market
  • features of each house on the market

From the CMA, you will learn the difference between the asking price and selling price for all homes sold, the condition of the market, and other houses comparable to yours.

Also, try to find out what types of houses are selling and see if it applies to your area. Buyers follow trends, and these trends can help you set your price.

Always be realistic. Understand and set your price to reflect the current market situation.

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Thank you for visiting today. If this is your first visit, take your time and look around. We have plenty of information and resources available to you. If you are a return visitor, thank you. We would love to hear from you and tell you how we can serve all your real estate needs.

Tom Scrocco And Randy Isaacs
Realtor - Associates
Douglas Elliman Real Estate
Palm Springs & Beverly Hills
 PLEASE CALL US ANYTIME:
Los Angeles 310-259-7355 
Palm Springs 760-656-8751

Info@TomandRandyProperties.com
BRE: 01245433, BRE: 01252713

Testimonials

It is a pleasure to recommend the exceptional real estate services of Randy and Tom, two of the most professional and adroit real estate agents with whom we have been lucky enough to work. Having seen their name while driving through the city of Palm Springs, we knew of their services but it was when we received a brochure in the mail from Randy and Tom, describing another home they recently sold, that we felt they would be a perfect fit for us. The brochure was the epitome of elegance, from the beautifully articulated descriptors to the superb photography to the high-quality paper stock. After interviewing them and a few other real estate agents, we knew for certain we would be in excellent hands with Tom and Randy due to their luxury real estate experience in working with clients in the Palm Springs area, extensive knowledge of the market and their determination to achieve outstanding results. Randy and Tom never disappointed. Phone calls and emails were immediately returned, showings took place quickly, negotiations with the buyers intelligently and fairly managed, and the deal meticulously completed. If we ever should move to the Palm Springs area again, Randy and Tom will be our surefire choice in real estate agents. Sincerely, Lawrence Greifer President Luxury Management Group
From our first meeting Tom and Randy presented a perfect combination of professionalism and personal warmth. Their knowledge of the real estate business is comprehensive, and their concern for my particular needs was exemplary. They guided me through the entire process in language that made things clear to me, and through the entire process to the closing of escrow were available with expert advice and instructions. I cannot recommend them highly enough. C. Steven Smith, Producer
Randy and Tom- “It was a pleasure doing business with you. You made a difficult situation easy and painless! And we couldn't be happier with the price you obtained. Very good job!! We've already recommended you once and will certainly do it again. You were professional, caring, understanding and supportive. We thank YOU from the bottom of OUR hearts! Thank you for getting the best deal for us, including the 60 day stay. We could not have asked for more!” David and Rachelle, Producer
Tom/Randy/Cameron: Thank you all for handling the sale of my parents house in such a professional manner. The Escrow went extremely smoothly without any hitches at all. The personalized attention and advice I got throughout the entire process was second to none.You guys truly are the best. When the time comes for me to sell my own property, I will definitely know who to call. A special thanks to Randy for listening to and working with me through all the “family drama” regarding the sale. Thanks again. Cheryl Marlowe, Traffic Manager KTLA
Tom and Randy...Thank you for the BRILLIANT job you did selling our duplex!...You two possess a unique combination of razor-sharp professionalism and comforting human warmth. You were the best advocates anyone could ever want, and you obtained a better sale than we could ever have imagined. Kristin and Patrick
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2018 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY 

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